People Not Politics
Red Ink Brand was tapped to lead its first high-profile political branding and messaging effort, People Not Politics, for candidate Tonia Arey, who is running for LA County Supervisor in the pivotal Third District.
Known for its bold, no-nonsense approach to storytelling and image strategy, Red Ink Brand crafted a comprehensive campaign, that cuts through the political noise connecting directly with voters’ concerns determined to restore public safety and hold county leadership accountable.
The effort blended sharp visual identity, uncompromising messaging, and strategic outreach to rally communities from Malibu to the San Fernando Valley in a united effort for a safer Los Angeles county. People Not Politics
Red Ink Brand was tapped to lead its first high-profile political branding and messaging effort, People Not Politics, for candidate Tonia Arey, who is running for LA County Supervisor in the pivotal Third District.
Known for its bold, no-nonsense approach to storytelling and image strategy, Red Ink Brand crafted a comprehensive campaign, that cuts through the political noise connecting directly with voters’ concerns determined to restore public safety and hold county leadership accountable.
The effort blended sharp visual identity, uncompromising messaging, and strategic outreach to rally communities from Malibu to the San Fernando Valley in a united effort for a safer Los Angeles county. The People Not Politics campaign is designed to not just win an election, but to spark a broader movement for safer streets, responsive governance, and a return to common-sense leadership in Los Angeles County.
The Red Ink Brand Impact
When grassroots momentum meets professional branding, impact multiplies. Red Ink Brand partnered with Tonia Arey for Supervisor to translate community outrage and local advocacy into a powerful, credible campaign that resonates across Los Angeles County’s District 3.
Marketing Approach
We built a funnel-first ecosystem connecting Red Ink Brand’s reach with the official campaign hub, ToniaArey4Supervisor.com. Red Ink’s storytelling, issue-driven content, and social media distribution guided voters seamlessly toward clear calls-to-action: signing up, donating, or volunteering. By pairing compelling editorial with optimized CTAs, UTM tracking, and analytics integration, the campaign could measure what worked in real time and double down on strategies that converted.
Branding & Identity
A campaign needs more than slogans, it needs a cohesive identity that earns trust. We developed a message house rooted in three pillars:
- Public Safety Preparedness – wildfire readiness, first responder support, and LASD accountability.
- Environmental Stewardship – exposing hazardous waste mismanagement and fighting for community health.
- Transparent Governance – honest leadership that prioritizes people over politics.
From typography to color palette, signage to social templates, every asset was designed to project professionalism, credibility, and urgency, while keeping the candidate’s authentic voice front and center.
Political Strategy
Red Ink Brand didn’t just design a campaign; we built a strategy to win hearts and ground games.
- Audience mapping ensured targeted messaging reached Malibu safety-first voters, Palisades environmental advocates, and good-governance moderates.
- Content ladders guided supporters from awareness (videos, explainers, op-eds) to engagement (pledges, petitions) and finally, action (donations, door-knocking, precinct leadership).
- A rapid-response system enabled the campaign to control the narrative, preempt attacks, and reinforce credibility with receipts, documentation, and strong visuals.
Results & Impact
By uniting message discipline, premium creative, and digital-first mobilization, Red Ink Brand helped elevate Tonia Arey’s grassroots movement into a polished campaign with measurable impact. The result: a candidate positioned not just as a protest voice, but as a credible, electable leader ready to serve.