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The Brand

Soulcycle, founded 10 years ago in New York City by Elizabeth Cutler and Julie Rice, is without question the leader in the luxury exercise trend market in the United States. Purchased by Equinox in 2011, the indoor cycling phenomenon opened it's doors in Malibu in 2014. Soulcycle built their buisness in NYC primarily by word of mouth, however, experienced a slower than normal start in Malibu. The Soulcycle marketing team reached out to Red Ink Brand publications 90265 Magazine and The Local Malibu to help penetrate this unique market.

The Results

After two years with our Red Ink Brand publications, Soulcycle has become a beloved member of Malibu's tight knit community. 90265 Magazine and The Local Malibu are currently the only publications that Soulcycle has advertised with to date.