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Background

Internationally renowned NY based plastic surgery consultant Francesca Camp and Malibu based cosmeseutical chemist Marissa Pomerantz formulated the power trio of Facecamp products after a successful trial on burn patients. The impressive skin renewal results with their patented Facial Spray prompted adding two other products to complete a remarkable 3 step anti aging management system.

Strategy

Red Ink Brand worked with the Facecamp founders to develop a brand strategy that would appeal to women and men alike, as well as appealing to the medical industry with the goal of distributing to retail outlets and doctor's offices as a part of the brand's next level expansion. The visual identity system consisting of clean, simple, black and white contemporary design with custom icons, exemplifies the gender neutral profile, while cohesively working in both the current skincare marketplace and medical industry.

Re-Launch

Red Ink Brand completed the new logo and product designs in late fall 2016 and a relaunch of the new website in January 2017.