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Background

So-Cal tastemaker CC Skye first began her career designing clothing and jewelry in the back streets of Kathmandu, Nepal and continues to take cultural inspirations throughout her eponymous collections. Reknowned for marrying unpredictability with wearability, the designer amassed a loyal following for her beautiful, yet luxe aesthetic. Based in Malibu, CA, CC Skye is consistently ahead of the trends and embraces a fashion-forward sensibility.

Strategy

Red Ink Brand worked with designer CC Skye to refresh her already successful accessories brand by capitalizing on CC's position as an authority in her industry. Red Ink Brand implemented a new magazine-style website which allows her faithful followers to continue to learn about upcoming fashion trends and new products. Having been on the forefront of cutting edge design for over a decade, CC Skye will regularly share her knowledge through exclusive content creation.

Re-Launch

Red Ink Brand completed a successful relaunch of the designer's website with shop features on May 17th, 2016 and continues to work with the designer on exclusive, trendsetting branded content.